Before we talk about how to publish your business history in Google News, let’s explain why. Obviously, you want your business history to be on the news.
But why Google News?
Well, first of all, if your company is trying to increase its presence in regular Google search queries or even in Google Shopping, a few simple steps can give you more opportunities in an area where your competitors can’t easily follow you.
Because you create pre-written articles, you can also get a few benefits. You can create once and benefit from it in several ways.
Google News is a reliable and repeatable source of visitors, and they usually arrive faster while you wait for things like regular Google search results to appear.
Secondly, reading the news is one of the main reasons why people connect to the Internet every day. According to Pew Internet Research, 85% of Americans over the age of 18 use the Internet. 78% of these Internet users came here to read the news.
Reading the paper. Now we scan news websites, find headlines on Twitter or Facebook, and subscribe to industry news via email.
Because the main reason most people go online is to use search engines like Google, you may be tempted to target only a regular Google search and do away with it.
However, keep in mind this: if you can find places where you can attract more customers to view your message – usually much faster than the desired keyword rating – additional sales and leads aren’t worth it – aren’t they bothering?
How does your business history appear in Google News results?
There are three good methods. The first way is for a press release to be received by one of the 50,000 publishers who share the 6 billion monthly clicks that Google News reserves exclusively for them. (This eliminates additional organic search traffic.)
For a small fee, there are many press release services that will do it for you, from $25 to $200 each time. You can also often find small publications that accept free or inexpensive press releases.
If you wanted to do it every day, it could save you a lot of money. However, this is a good technique, for example, to test the market and repeat it once a week.
There is a simpler and faster way.
My favorite way to be published in Google News is to accept my article in a post already present in Google News. They are commonly referred to as Google News Editors.
You don’t need to be a marketing genius to understand the benefits of publishing in a top post with a signature pointing to your site, compared to how much you should spend on advertising for the same level of coverage.
Getting into Google News this way is a little more difficult because you may need the approval of an editorial board to publish. These messages may claim exclusive first-rank rights to your article or original content. If you’re not a writer or you’re not hiring someone full time to write original content, this can be an obstacle.
Adoption is also not guaranteed. You can see this way back or accept that competitors are finding it increasingly difficult to emulate your marketing and steal your thunder.
You might think, “But who wants to read a story about my timeshare business or a pet furniture manufacturer?”
And you’re right – they don’t. For this method it is important that you know that the people you want to visit on your site want to read and write for them in an area related to your product or service.
It can work in any industry: Google News publishers’ websites focus on everything from business trips to pet health. And if your niche is so small that you can’t understand it, there are many reports about your area. To solve this problem, just find your story. Keep in mind that these articles may still appear when you search the web or in the news for your keyword.
If that doesn’t work, there’s a third way.
This can take a lot of tries and a lot of money. But there is a third way to get into Google News, which, if you succeed, will benefit you for years to come. Create a news site yourself and let it be posted in Google News.
If that doesn’t work, there’s a third way.
This can take a lot of tries and a lot of money. But there is a third way to get into Google News, which, if you succeed, will benefit you for years to come. Create a news site yourself and let it be posted in Google News.
Brand journalism is a growing trend. Why not get ahead of the trend and become news, and become the media itself?
If that doesn’t convince you, what about some of the more than 6 billion clicks reserved for Google news editors? Probably, each site will have a different exposure. But the possibility of 40,000 to 120,000 additional visitors per month is reason enough to try if you meet all the other criteria.
The rules for Google News publishers are strict, and sites often reject, making it a long-term plan. So evaluate your business performance and see if the payback is worth it.
In the meantime, try other methods. They can help you get to your Google news database, often faster than you can get search engine optimization results from your own site.
Even in circumstances where risk and cost can be a little higher, rewards and profit potential too.
Tina Abayoi-Paul is a highly respected digital marketer and writer who has been marketing everything from poetry collections to law firms since 1998.
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