You need to know the podcast host and the audience before you jump on the show and start talking. You should also like the podcast and reach out to your listeners if you want to stay on the topic and offer valuable content. People who listen to podcasts don’t want to listen to an audiobook. They are used to hearing the dynamic conversations and discussions that take place on podcasts.
If they do, it’s best to put in a little effort. This will be a permanent record of your chat and therefore you don’t want to look like death or have a bunch of dirty laundry in the background. Be sure to thank your host for inviting you to be a podcast guest and tell them how you’re promoting it.
I recently listened to an episode of The Brutal Truth About Sales & Selling in which the guest audio was underwater for about a minute. The host, Brian Burns, who is a great on social media, had no choice but to ask his listeners to be patient with him while he waited for the guest’s audio to be re-uploaded. If you can record from a separate microphone and recorder, you have a fail-safe backup. Create a personalized email for your guest with the date your interview airs, a link to your episode, and what they can do to promote it (watch the show, share it on social media, etc.). It’s also a perfect opportunity to thank them for their time. Some podcast hosts have been known to send gifts and merchandising after the interview as a way to say thank you.
With podcast listeners on the rise, now is the time to tap into your audience. Fortunately, you don’t have to commit to starting your own podcast to reach your niche. You can use the podcast invitation to re-envision your business, build trust, and prove that you’re a thought leader. This is more than a networking opportunity, it’s a way to create engaging, action-driven content that stands the test of time.
From there, think about what kind of questions the host is likely to ask. You can practice your answers, prepare anecdotes and stories, and be ready to share when you put yourself on the spot. The more you practice your core message, the better Podcast interviews your podcast guest will become. The worst part is when a guest tries to get into a show without doing their homework on what the show is about. Read the hosts’ website to familiarize yourself with the types of topics they like to cover.